Heritage and Cultural Tourism Strategic Plan
This work was conducted by Hall Aitken as part of NCCBC’s Foundations for Recovery Programme.
The below strategy contains:
- A set of four possible future scenarios for tourism demand in North Carrick (and more widely across Ayrshire); ⎯ A risk-based assessment of the mix of products and marketing messages
- An increasing need for real-time visitor feedback; and
- The means to adjust and adapt when unanticipated challenges arise